SEO Tips
and Tricks for 2020: How to approach SEO
in 2020 and beyond?
This is the big question that you are grappling with, right?
There are so many things that you can do, and that’s the real
problem. What to choose from countless tips and tricks that the Internet is overloaded
with and what to avoid?
Some of the things seem fascinating but they are not
actionable. On the other hand, there are things that you find actionable but
don’t know how to put them into practice. It’s quite a puzzle, isn’t it?
No worries.
Here’s the comprehensive but succinct overview of all the
essential tricks and tips that you can deploy in 2020 and beyond!
Let’s jump right in…
Essential SEO Tips:
- Align Keyword Research:
Keywords are timeless. Everything else may have changed but not
the vital role of keywords.
Google processes billions of searches and it's quite clear
users are searching for specific things.
Users are trying to solve the problem. Their search is all
about find a solution.
Is your company also trying to solve the same problem? Is your
site in alignment with this?
In other words, are you also using the right keywords which
are being used at the moment?
If not, you can immediately work on this and strike this
alignment.
Focus on the intent of the searchers as well. Let the primary
keywords are meaningfully embedded in your content followed by secondary
keywords.
So focus on
keyword research and get your site ranked higher!
- Technical SEO:
Technical SEO
is not important; it’s crucial.
You need to get it right.
You need to get the keywords in your page titles. The reason?
This is where Google looks first to find out whether the content is relevant or
not.
You also got to use header tags. It is good for content
organization and hierarchy.
Put in place a meta description that lures the users. Mind you,
it should also include your keyword phrase. Earlier, meta descriptions would
not ideally stretch beyond 160 characters but there are variations now.
You need to use keyword phrases in image alt tags as well to
show that your content is relevant. Besides, there is a separate image search
in a place wherein people can discover your content.
Schema markup is also important. Use it appropriately.
Technical
SEO is endless; it will depend on how much you decide to invest in it. You
need to leverage technical SEO, not just 2020 but all the years to come as it is
here to stay!
- Study the SERP:
No matter what people say, Search Engine Results Page
is extremely important.
You might find it commonplace and try some other fancy SEO
trick.
But SERP is vital if you want to rank higher in search
results in Google.
The reason why it matters so much is that it gives you
hints and clues to how Google thinks.
Until and unless you understand how Google thinks, you may
not be able to align your SEO strategy with it.
SERP basically comprises three types of components:
- Search Query
- Organic Results
- Ads
What matters for you is what comes up in organic results. Try
and place a search query and see what comes up in top search results. It’s a
key to understand what Google considers important and hence ranks higher.
It’s vital for you to understand what Google considers
relevant and work out your strategy accordingly rather than trying to force
Google to rank you higher anyhow.
- Try to Build Authority Through Relevant Content:
Content is the undisputed king of the Internet.
But all companies create content. Why do only some companies
make it to the top?
The answer is the Authority.
Google considers some sites as an authority and ranks them
higher.
You might wonder why.
The reason is pretty simple: users are looking for a
solution. The site that provides the relevant content containing the solution
is the authority site on this.
Google will recognize it over time.
If you fail to provide such content and build authority,
Google will realize it over time that your site is not good enough and rank
others higher.
You will keep wondering what went wrong. You might try a few
other SEO tricks but nothing will yield results unless Google attributes
authority to your site.
So try all the tricks you want but ultimately your goal
should be to build authority for SEO Tips and Tricks for 2020 and beyond.
- Optimize Page Speed:
You might want your site to look visually stunning. It’s great for users to come to your site and
adore it.
You might care for the security of your site quite important and
accordingly, work out your strategy too.
But at the end of the day, remember, if it has to come up in
search results and help users, you need to optimize page speed.
Focus on page speed not just in 2020 but also going forward.
- User Experience (Rank Brain):
Like it or not,
Artificial Intelligence is here and it’s going to be here for a long, long
time.
Google has also begun to capitalize on it.
Rank Brain is what Google uses as an indicator of how to rank
pages.
It includes signals such as:
- Click-through Rate
- Bounce Rate
- Dwell Time
In simple terms, if users come to your page, don’t like it
and go away, Google doesn’t consider your page relevant. If this becomes a
pattern, you would struggle to rank higher.
On the other hand, if users click through and hang around
your site, Google tends to think that your page is relevant and will rank it
higher.
In a nutshell, when you focus on titles, content and
descriptions so that you can provide value to the user, you have a greater chance
to rank higher.
- Links:
The Web is nothing if
not a network of links.
Links are till date vital to the way the web operates and hence
an important factor in SEO.
There are three types of links:
- Inbound Links
- Outbound Links
- Internal Links
Inbound links
help Google determine your authority and quality of content. At the same time,
outbound links are helpful because this shows that you are directing users
to relevant and authoritative content outside.
Linking to your own content on your site helps Google and
users identify the way pages are inter-connected and relevant. When a user
visits a page and sees the link to another page, he will go through that page
as well. This will lead him/her to discover the true value of your content and
facilitate better access to relevant content.
All of this will help the users and Google to consider you as
the authority in a particular subject. This will help Google rank you higher.
Parting Note:
SEO is endless. But the more you explore it and derive
meaningful tips for your respective needs, the better are your chances of
ranking higher.
Hope these tips will help you sharpen your focus as far as SEO is concerned and channelize
your efforts in a direction of higher ranking.
As you would agree, SEO 2020
is an ever-evolving story. However, in 2020, these are the top tips and will
still be relevant for the next year too!
So leverage this SEO
Tips and Tricks for 2020 for your SEO campaign in 2020 and beyond!
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