Custom greeting cards or e-cards are digital versions of greeting cards. Such cards are created by using digital media instead of paper or other materials. Such cards are available on different internet sites and can be sent to different recipients through e-mail. If you have been planning on using custom greeting cards in your business but still haven't been able to make up your mind, then read on further to know the different benefits of custom greeting cards.
1. It can motivate employees: -
You can use custom greeting cards in your business to motivate your employees into doing better. This will instill a sense of healthy competition among your employees, which only ensures increased productivity for you, as a business owner. You can use such cards to award employees for doing a good job and also for expressing your gratitude for their years of service to the company.
2. It has a lot of environmental benefits: -
It is estimated that every year, billions of printed greeting cards are sold, around the world. It comes at a great environmental cost as you can only imagine the volumes of paper that might have to be used for making such custom greeting cards. Such high volumes of paper can only be obtained by cutting trees which is alarmingly reducing the 'green cover' of our forests. You can be doing your 'bit' for the environment, by making a shift from printed cards to custom greeting cards, which is a very environmentally conscious decision. Such cards don't use paper in any way whatsoever, so you will be reducing the usage and wastage to a considerable degree. If the masses start making a definitive shift from paper to custom greeting cards, just imagine the volumes of paper and the number of trees that can be saved from being cut down.
3. It is very convenient to order them: -
In today's day and age, nearly all kinds of products and services, are available online. From basic search engine queries, you can find different suppliers and sellers of all sorts of products and you can also find service providers for different kinds of services. The same extends to custom greeting cards. Just one basic search engine query and you will find multitudes of options to choose from, which will leave you, well and truly spoilt for choice. They are readily available online and you just need to figure out the service provider, best suited to your interests and budget.
4. These cards help in establishing trust: -
Custom greeting cards go a long way in establishing trust between the sender and the recipient. Custom greeting e-cards are just digital versions of printed cards and carry a personal message which is sent to the recipient by the sender. Cards in whatever form, have always been used to instill confidence and build trust. They work great for personal as well as professional reasons, which is why it is so highly recommended to try them in your business if you haven't already done so. The only difference between printed cards and custom greeting cards is the mode of delivery. Apart from them, both cards are deemed to be very important. The confidence and trust instilled by printed cards are the same as the confidence and trust instilled by e-cards.
5. Custom greeting cards have quantifiable metrics: -
Since these cards are web-based, analytic technologies can be used to observe the effectiveness of campaigns. When you send a card, you can figure out how many people read that email, who viewed the e-card and for what duration was the custom greeting cards, opened. Business owners can understand the effectiveness of their message and custom greeting cards, and figure out if their cards and campaigns have been successful or not. Since printed cards are not web-based, no metrics can be quantified for such cards.
6. These cards are efficient as well as cost-effective: -
Many people don't go for e-cards because they feel that such cards are more expensive than traditional printed cards. This couldn't be farther away from the truth. The process of businesses sending traditional printed cards to clients and customers is very labor-intensive and time-consuming. Substantial amounts of time and substantial sums of money can be saved if business owners make a definitive shift from printed cards to e-cards. E-cards ensure in a 'win-win' situation for both parties. The recipient gets a richer and more wholesome experience and the sender doesn't have to spend a lot of time and money, in ensuring such an experience for the receivers.
7. These cards create marketing opportunities: -
Not only do custom greeting cards extend warm wishes and courtesies, but they also provide an excellent marketing opportunity for different enterprises and organizations. These cards provide an excellent channel that can be used for different marketing initiates and opportunities.
8. These cards have a lot of benefits:-
These cards can be used by non-profit and charitable organizations for accepting and processing donations. These cards can be further customized by the recipients and shared with their own circle of friends, relatives, and colleagues. This will ensure heightened visibility and exposure for your cards and campaigns. Marketing lists can also be generated if an online card is included at the end of an e-card. You can develop a database with the help of this feature and later lose it for direct marketing initiatives and endeavors. Such cards can be used for driving awareness about fresh products and services, which can significantly heighten your conversions.
The Bottom Line
There you go. Those were the many benefits of custom greeting cards and you should use them for your business if you haven't already done so. They have a lot of benefits and there can be a lot of pros of using such cards and really no cons. You will be doing your bit for the environment by making a definitive shift from printed cards to custom greeting cards.
You will be able to establish trust with the recipients. Further, the best part is that you won't break the bank or burn a hole in your pocket to order such cards because they are very affordable and it is very convenient to order them online.
These cards have quantifiable metrics and it is very easy to figure out if the cards and campaigns, have been a success, or not. These cards provide experiences which are a lot richer than traditional print cards and that is one of the most important reasons for using these cards.
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