Introduction:
Link Building Strategies in 2020: Before
the release of Google’s
page rank algorithm, the only effective way to get exposure to your site
was, the web content. The content was the only possible way; through which you
could increase your search engine rankings. But, with Google’s page rank
algorithm, things have changed.
Backlinks have become one of the 3
topmost factors, by which Google analyses your credibility and increases you in
the search rankings. By having high authority sites linking back to your page
or domain, you can increase your search engine rankings big time!
But, the results of link building
campaigns are only to be seen if they are done in a very effective and,
systematic way.
Here, I will discuss the top 5
effective link building strategies in 2020 which can help you, create a
sustainable link building campaign that is successful.
1.Planning Your Approach:
This may seem to you, a very basic
strategy which, you would say that you already know about it. But, believe me,
this is the most important thing and, it is vital to emphasize this before
moving on to other strategies. Planning your approach is very important in order
to get fruitful backlinks.
You need to know your goals. You
need to evaluate yourself about, what you want to achieve with your website. You
should analyses, how your product can help eradicate a prevailing problem. All
this will help you consider, how far you want to go with your SEO
attempts, especially with your link building campaign.
Also, take in a note, what niche you
operate in. Find websites with similar niches and see what backlinks they get
and from where. Evaluate what backlink your competitors are getting and how. All
this planning will help you give a better picture as to, what type of links you
want, how do you want them, and, from where you’ll get them.
A planned approach will help you
know more about your own industry and, what other industries have an influence
on it. All this information will help you create a link building campaign that,
sustains and, moves constantly towards success.
2. Great Content:
This is a very obvious, yet
important thing. There needs to be some tangible content, to which, other sites
would link. Without content, there will be no linking. Creating high-quality
content is surely a very effective strategy in order to gain backlinks.
Most of the people think that,
links linking to their product page would do for them and, they don’t need any
content. This is a very false thing. Many site owners are only looking for
content-based pages to link to as these pages provide detailed information and
help the readers.
It is important to have a blog with
high-quality content to which, other sites can link back. Content such as,
research, statistics, case studies, industry news, interviews, etc, can drive
many backlinks as they are all highly informative and help readers in some way
or the other.
For creating high-quality content,
first, evaluate who your target audience is. This will help you create focused
content that would interest your readers. With high-quality content filled to
the brim, your site has a great chance of attracting many quality backlinks.
3. It’s part of a Bigger Picture:
Link building should not be
considered as, a separate SEO practice. It is all interconnected. Every
strategy gives rise to others. Email marketing, social media marketing, SEO
optimization, everything gives rise to link building.
Imagine starting your link building
campaign after a successful period of social media marketing. You already have
your name in the market and you’ll start getting backlinks almost instantly! It
is important that every other SEO strategy works, simultaneously with your link building campaign.
This way, you could have quality
backlinks, from all over the internet!
4. Back Linking Authority:
You should evaluate the authority
of a website that is linking to you, in order to know whether it will come out
fruitful or not. Also, you should see, whether the content of the site linking
to your page is relevant to your content or not.
If a parenting blog is linking to a blog from your pet blogging website, then, chances are that readers will bounce
off from your site as, they’ll not see anything relevant in yours’s.
This way, your bounce rate will
increase which will cause many SEO problems for you.
Hence, it is an important strategy
that, you evaluate what type of sites are linking back to you and how
relevantly they are doing so.
5. Link Building Is a Relationship:
Link building is nothing less than
building up a relationship. A site owner will link back to you and you would do
the same. This way, you are building a relationship with that site owner. Building
good relations with site owners always helps.
You can easily approach them for
backlinks without getting caught in the hassle of winning their trust. Also,
good backlinks help you build a relationship with your audience. They will know
your credibility and your name would get popular.
This will eventually help you more
and more backlinks! Indeed, this is a very effective link building strategy.
Conclusion:
Your soul goal should be to provide
value to the readers. If you create your content with readers in mind, surely your
efforts will pay off well. Also remember, SEO is a constant practice. A link
building campaign should go on and on and shouldn’t stop after a while.
A Link Building Strategies needs
dedication and devotion, in order to turn out successful. It is surely a tough
task to come out winning and successful with the Link Building Strategies in
2020. But, if you adhere to the 5 key strategies, you can surely see
discernible results.
2 Comments
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